Brief and answer: The Little Leather Factory set me a creative challenge to rebrand their company to bring their identity in line with their brand values. Designed to attract designers and small boutiques to produce goods with them and their high quality artisan craftspeople who care as much about the product as their customers do. The new logo identity needed … Read More
Silver Lined Horizons
Brief and answer: I’ve been creating graphics for Silver Lined Horizons since 2014 and it’s a pleasure to be active and support Natasha in the development of the business. The work has so far spanned business cards, flyers, report covers, roller banners, Chateez cards and packs, Mailchimp enewsletters, social media profiles and more. I brought in illustrative speech bubbles combined … Read More
Universe Gym
Brief and answer: I was commissioned to design an identity to represent an upmarket gym by a private golf course in Spain called Universe Gym. The client was keen to represent Atlas and his shoulders and strength. I opted for showing this through shadow and incorporate an arc to form a circular shape around the logotype, there is a secondary … Read More
Rent a Dinosaur
Brief and answer: Rent A Dinosaur started up in Dec 2015 and has come on jurassic-sized leaps and bounds. They offer the most realistic animatronic dinosaur experience in the UK, along with other dinosaur puppets and educational talks with fossil replicas. I’ve felt so lucky to be picked to be involved having designed the initial branding for launch and various … Read More
Lorna Fine Custom Cards
Brief and answer: Design a fresh logo for Lorna Fine Custom Cards to represent an established hand-made card designer reaching out to a wider audience, establishing the name as part of the brief. It should ensure the maker is put at the forefront, be clear and modern yet include a hint of the lacy-aspect of her intricate designs, and also … Read More
Petroa
Brief and answer: Create an identity for new global search firm Petroa, specialising in recruitment for energy industries. To create a feel for the premium end of the market, avoid ‘heritage’ cues. Key words: expert, has integrity, honest, reliable, modern, personal, high-value, bespoke care. I chose a sans serif for a confident, high-end modern feel. The chosen logo design works … Read More