My Parlophone – Student D&AD winner design was a highlight of my final university year. The brief was to promote the Parlophone roster of artists. Particularly at outdoor summer music festivals and events to drive music sales.
“What better way to encourage engagement on their music artists amongst a forest of festival leaflets, than with wearable ‘Ad-Masks’? Not only talking points and good old festival fun, there are other reasons to put on your iconographic ‘happy biodegradable celebrity faces’! Get your wacky friends to text 80118, our Festival Greenroom, and in return we’ll send you a free mobile phone screen-saver, video or real-tone from a line-up artist of your choice. Best pics get an on-screen airing between bands, so support your music icons and get yer masks on!”
To sum up, my Parlophone – Student D&AD winner got 1st prize. I was proud to receive it as industry recognition. Moreover, it was great fun and an opening to meeting people in the industry.
Comments from the judges:
“A perfect brief for students, the winners were really easy ideas to implement and also really humorous, fun things you’d want to do.”
– Kate Clough
“The brief was a great opportunity for students as it was something they could relate to. The winner is clear and precise with simplicity of idea and could be easily manufactured. First, second and commended entries all understood the gig lifestyle.”
– Joanne Griffiths
“…The winners are both simple ideas, well executed produced and presented, easy to implement and also not just generic ‘branding’ exercises but instead feature the artists, which was a key part of the brief.”
– Clare O’Brien
Click to find out more about Designers and Art Director’s (D&AD).