Creating graphic design for GoodPeople felt rewarding because they deliver transformative work. They help to build community-driven solutions and match people with opportunity. In this project they commissioned me to design a 70+ page report ‘A Better Working Future for Ex-Service Personnel’. I enjoyed the challenge of organising all the details and finding an approach that solved specific needs.
The client required the supplied text to fit more or less the same number of pages in the designed report. Therefore, I initiated an approach that gave it punctuation with colour to keep it punchy. This aided communicating the message to the main audiences of policy makers and service charities. At the same time, designing it to be accessible for service personnel to read. For instance, I utilized the brand colours to make distinct sections with title pages and sub-section colour strips. Similarly, I devised statistic and quote styles that flowed within the text to give it emphasis without taking up too much space within the column.
The contents very clearly show each colour-coded chapter under its title image, which I made interactive with hyperlinks to each section. I designed the footers to appear automatically on the correctly-referenced pages, styled in a smaller text size beneath the main text content. The report’s amends often had a knock-on effect to the flow so it needed careful schedule planning and attention to all details. I finally supplied the artwork for digital use as well as print-ready with a spine. After all these efforts, graphic design for GoodPeople has been a satisfying experience.