Good People deliver transformative work, helping to build community-driven solutions that match people with opportunity. They commissioned me to design their 70+ page report ‘A Better Working Future for Ex-Service Personnel’. I enjoyed the challenge of organising all the details and finding an approach that solved the brief.
The client needed text document supplied to fit more or less the same number of pages in the designed report so I initiated an approach which gave it punctuation with colour to keep it punchy. This aided communicating the message to the main audiences of policy makers, service charities whilst making it accessible for service personnel. I used the brand colours to make distinct sections with title pages and sub-section colour strips. I also devised statistic and quote styles that flowed within the text to give it emphasis without taking up too much space within the column. The contents very clearly show each colour-coded chapter under its title image, which I made interactive with hyperlinks to each section. I designed the footers to appear automatically on the correctly-referenced pages, styled in a smaller text size beneath the main text content. The report’s amends often had a knock-on effect to the flow so it needed careful schedule planning and attention to all details. I finally supplied the artwork for digital use as well as print-ready with a spine.