My graphic design for Ocean Consulting supports it as a unique recruitment company. The directors asked me to develop their rebrand. What they needed was a brand to show they’re understanding, responsive and reliable. A team of intelligent and honourable people. I put together the logo and colour palette to convey these values. They offer a bespoke in-depth service to clients yet maintain an uncomplicated process. Therefore, it was key I considered both to inform the design.
I created the logo to showcase the responsive service. Above all, I brought out their flexible approach and got across a high-end look with typography. After that I supplied the logo in wide and square form for different uses. Added to that, I developed a refined colour palette to complete the branding. To bring it all together and maintain branding consistency, I developed guidelines. In this branding guide, I detailed typography, logo use, colour palette, vision and values, etc.
For the team, I also designed a customisable branded presentation deck. In it, I offered many layout options for key content slide types. This meant they could use it flexibly and keep it fresh. To sum up, it was satisfying to develop graphic design for Ocean Consulting and see it through an important business transition.
Please check out another branding project of mine for Catherine Gil Photography.