KnowledgePoint tasked me with extending their branding and bringing it to life in a new landscape company brochure. I introduced an outline rectangular device to pace and vary the layouts, develop typography styles and used turquoise and blue for the two service streams. I created and developed a cubic supergraphic pattern for use across branded materials, a suite of business card designs and they also took elements I created to source a complementary branded exposition stand as shown (with a third party), where printed materials I designed are displayed.
I came up with several concepts for their 20th year Christmas card and the winner was a tree-shaped stack of cubic gift boxes, making impactful use of KnowledgePoint’s brand colours there. I also designed an A5 spiral notebook to go in a pack with the brochure out to customers, here engaging activity and statement colour pages are interspersed with the useful note pages.
“I’ve worked with Cat for about 2 years on a wide range of design projects from marketing collateral to a new branding work for our business. I have found her service to be creative first off, but also very thorough with great attention to detail. She listens effectively to what I am seeking and brings forward beautiful design ideas, every time. This is all done in a timely manner with excellent communication skills. Cat is a pleasure to deal with and one of her many qualities that stood out to me is a high standard of production.”
Lauren Tomlinson, Marketing Communications Executive