The Little Leather Factory design meant a creative challenge to rebrand their company. I brought their identity in line with their values. Similarly, I designed a logo to attract designers and small boutiques. They wanted to appeal to them to produce goods with them. Importantly it meant conveying that their artisan craftspeople care as much about the product as their customers. My new logo identity needed to impart some qualities of traditional craftsmanship, quality, caring, handmade leather.
During the project, to achieve this I used a roundel mark with simple stitched edges. What’s more, I felt a cursive font was apt for a caring, personable touch. Simultaneously I emphasised the word ‘Leather’ most. This project involved me developing the brand further with a colour palette. Their products made of classy and sophisticated materials inspired it. As a result, I deployed muted hues with dark grey and white. Moreover, I created a logo-use guide for future reference.
Additionally, I developed the typography to work with in print. Useful to refer to, I made it for when they developed their company website. To sum up, The Little Leather Factory design was about upgrading their presence to a professional level.
Here is another company branding project for Rent a Dinosaur.