Here an example of my NFU Mutual graphic design work. For instance they wanted their New Business Sales Competition brochure to be about the real High Street. Therefore the outcome conveys the tools and details the sales team need. I ensured it was on-brand during my freelancing at the Vital Marketing design studio.
To engage staff, I depicted NFU Mutual’s retail customer types through photography. What’s more, I executed the whole piece in the style of a retail customer magazine. What’s clever is that features resemble lifestyle pieces yet they convey useful information. For instance, I designed the sales competition spread as though about a grocer shop. The marketing material spread is created in the form of a recipe page with full-page images of fresh food. Further, I presented the Marketing Top Tips spread as a health and fitness feature. Moreover, the tools and strategies pages ‘feature’ high street shops such as a bakery, butcher, florist and accessories shop.
a health and exercise feature, a ‘Shop owner feature’.
Fun to create, there were also mock adverts. In short, my NFU Mutual graphic design work engaged staff and customers alike.
“Cat is a great addition to any studio, upbeat and quirky, she will knuckle down and get the job done.”
Malcolm Moore, Studio and Creatives Services Director, Vital Marketing
Check out more work from my time at Vital Marketing for Hobgoblin Beer.