Brief and answer: NFU Mutual New Business Sales Competition brochure wanted to be engaging, about the real High Street and convey the tools and details the sales team need. Within the Vital design studio, I designed it to be on-brand, depict NFUM’s retail customer types in the photography, and executed in the style of a customer magazine. The features resemble lifestyle pieces, conveying useful information, i.e. a ‘health and exercise’ feature, ‘Shop owner feature’, an app advert etc.

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