My Nurture magazine design involved laying out feature designs for this parenting magazine. It was created especially for patients and parents at The Portland Hospital, a private hospital in London. Evolving the magazine design style, I designed for more than three issues. I kept an eye on consistency, thought about the clientele and how to visually communicate in a sensitive way. The look and feel I kept fresh and varied throughout the pages. Working as part of the Phoebus Associates team, I think we really brought this about.
Design included features for general health and in pregnancy with expert insight and information. Particularly important to convey was how well Portland Hospital can support patients. Covering all of patients’ life needs, my designs for features were on lifestyle topics such as fashion, beauty and recipes. When it came to baby and child, these included articles on colds and viruses, puberty, clothing and equipment plus useful guides. I also revamped the cover design approach from my first issue. From a technical point of view I was responsible for checking and ensuring image quality. Moreover I checked artwork thoroughly before supply. To sum up, working on Nurture Magazine design was satisfying as it was engaging yet insightful content.
“You can rely on Cat to deliver exceptional design solutions to your brief. She is thoughtful and imaginative and will address the purpose of the communication with distinctive creativity.”
Sam Mitchell-Innes, co-founder of Phoebus Associates
Please check out more editorial magazines for IDFX interior design magazine.