My Rent a Dinosaur design experience started in 2015. Meanwhile it’s come on Jurassic leaps and bounds. They offer the UK the most realistic animatronic dinosaur experience. What’s more, the show features puppets and talks with fossil replicas.
To launch their business I designed the full branding. For example logo, business card, promotion flyer, digital flyer. Subsequently, I developed a trailer vinyl wrap and social media profiles.
The trailer design was no mean feat. Firstly, there were no official measurements or cutter guide for it. Secondly, we had to consider visibility. For instance when moving, standing still and with doors open. Thirdly, the dinosaur image is nearly actual size compared to Dexter inside! To sum up, it had massive impact out and about with ‘live dinosaur in transit’ humour.
Website screenshots show what cracked out of the shell. I pushed the Theme to make a smashing home page. Importantly it had a leading atmospheric video. Here I made clear, colourful sections with animated stats. After that we placed the tidy team profiles. Altogether this got across a sense of the Rent A Dinosaur experience!
Later I set about creating a large-format backdrop scene. Detailed photo editing was needed to add in Dexter with convincing shadow. You can see the public really enjoying this dinosaur playground. They’re snapping themselves in the Jurassic scene! In short, all Rent a Dinosaur design projects are thoroughly enjoyable to contribute to.
“Cat is someone who walks and talks proper Graphic Design. She’s quite happy to think differently. We needed something that was striking and unusual. She definitely rose to the challenge!”
Chris Coulson, Founder, Rent a Dinosaur
Likewise, for more company launch branding, please check out my Petroa project.