Trees for Cities graphic design work I am very proud of. The team work with neighbourhoods and bring about lasting change. What’s more, they get people excited about growing and eating healthy food.
Firstly I started out planting trees as a volunteer in 2007. Later I was asked to design stationery and work on a new initiative. It was aimed at 16-25 year old volunteers called ‘Plant your future’. Since 2016, I’ve been designing their full annual reports. In the second year I completely revamped the design which brought in illustration. Since their 2018 rebrand, I’ve been utilising new vibrant textures and colours. As a result I developed a brand new annual report design. They then added the Trustees’ Report and Accounts to the end. In short this added 20 pages to the document. The tables of data needed meticulous attention to detail. To sum up the design was a great challenge to bring about.
In another project, the Climate Emergency leaflet needed a sense of urgency. Likewise they chose sustainable print production. This work got an important message to contacts of influence.
An education initiative, I designed a informative engaging flyer. Later I developed the impact report to mark 10 years of Edible Playgrounds. Moreover I tailored stock illustrations. Similarly I designed a photography competition poster for schools. The children enjoyed getting creative with Edible Playgrounds as a result. To sum up, I look forward to each rewarding Trees for Cities graphic design project!
“We always know that our charity’s marketing materials are in safe, capable hands when we work with Cat. Further, she’s efficient, has a keen eye for detail and is a master of working to our brand guidelines.”