Trees for Cities gets stuck in with local communities to cultivate lasting change in their neighbourhoods – whether it’s revitalising forgotten spaces, creating healthier environments or getting people excited about growing, foraging and eating healthy food.
I started out in 2007 as a planting volunteer and later on I was asked to design for them which included a new volunteering initiative ‘Plant your future’ for 16-25 year olds. Since 2016 I’ve been responsible for designing the annual report, on the second year I revamped the entire design and brought illustrative pages in, the print production really brought out the way I used the brand colours to punctuate information in an engaging way. Since 2018, I’ve been utilising their vibrant new branding into their communications and created an all-new annual report design. At this point it was extended to include the Trustees’ Report and Accounts, these 20 pages require meticulous attention to detail to convey the tables and figures clearly and accurately.
The Climate Emergency 4-page leaflet was uniquely-designed to get across a sense of urgency about how Trees for Cities can help the environment in various ways. Sustainable print was chosen to get this important message in front of specifically-chosen key contacts of influence at councils etc.
For this great initiative I designed a flyer to engage and inform. To mark the 10th-year of Edible Playgrounds, an impact report briefed me to bring in lots of bright colours, source illustrations to tailor to the brand colour palette and feature bright and relevant stats. The photography competition poster was a fun project to design which went up in schools to engage children more with their Edible Playgrounds in a creative way.
“We always know that our charity’s marketing materials are in safe, capable hands when we work with Cat. She’s efficient, has a keen eye for detail and is a master of working to our brand guidelines.”