I was fundamental in developing the Tribe magazine design. Firstly, they already had their lovely logo. They’d sourced an illustrator with some fantastic style, just right for the target age group. What they really needed was someone to push it forward and bring all their visions together. Therefore I created a fun, inspiring and accessible family magazine. This really helped them to launch their first issue.
The pages needed to be clear, bright and palatable for children. Spreads included Bush Telegraph Snippets, a news spread. What’s more, it included a colourful Makers segment to get kids into creativity. I used pull out quotes to draw the eye and kept the scale accessible. Importantly, the front cover design needed to be impactful to get attention. Therefore I kept it simple with three main stories, the cover story upsized. The colourful spread designs came out well in print. Produced on quality matt paper stock, this contributed to the final effect. The magazine was distributed in the Southwest of England in bright paper envelopes. In conclusion, Tribe magazine design had great starting assets and I developed and pulled them all together.