Brief and answer: I was commissioned to design an identity to represent an upmarket gym by a private golf course in Spain called Universe Gym. The client was keen to represent Atlas and his shoulders and strength. I opted for showing this through shadow and incorporate an arc to form a circular shape around the logotype, there is a secondary version of the logo without the arc for certain communications. This project also included fleshing out the brand with a colour palette which was inspired by the stones in the environment of the gym, establishing type style, an A-board sign and interior wall sign for their space.